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30 Second Smile was designed to address the shortcomings of all other toothbrushes, both manual and electric. The limitation of all other toothbrushes rests in the fact that they rely on human skill and dexterity in order to deliver effective results. Dentists and Hygienists routinely report that their greatest frustration is that patients do not brush properly and this leads to the high incidence of poor oral health and gum disease.

When it comes to poor oral health, HUMAN ERROR in tooth brushing is the real culprit. 30 Second Smile is the answer. It is the ONLY toothbrush that ELIMINATES human error associated with tooth brushing. To eliminate human error, 30 Second Smile "self-positions" relative to the teeth and gums. You simply bite in to the micro brush heads, and your teeth correctly position the brushes. Then you simply hold the handle and slowly glide 30 Second Smile around the dental arch. Let 30 Second Smile do all the work! The 6 micro brushes are positioned to correctly contact all tooth and gum surfaces, making proper brushing automatic.